BUSN 3 / Marce Kelly, Jim McGowen.

Por: Colaborador(es): Tipo de material: TextoMason, OH : South-Western Cengage Learning, 2011Edición: Student editionDescripción: xi, 307 páginas : ilustraciones ; 28 centímetrosTipo de contenido:
  • text
Tipo de medio:
  • unmediated
Tipo de soporte:
  • volume
ISBN:
  • 1439039615
  • 1439039631
  • 9781439039618
  • 9781439039632
Tema(s): Clasificación CDD:
  • 658.01  K38 2011
Clasificación LoC:
  • HD31 .K447 2011
Contenidos:
Business now: change is the only constant -- Econimics: The framework for business -- The world markplace: business whitout borders -- Business ethics and social responsability: doing well by doing good -- BUsiness formation: choosing the from that fits -- Small business and entrepreneurship: economic rocket fuel-- Accountinging: desicion marking by the numbers -- finance: acquiring and using funds to maximize value -- securities markets: trading financial resources -- Marketing: Building profitable customer conecctions -- Product and promotion: Creating and communicating value -- Distribution and pricing: right product, right person, right place, right price-- Management, Motivation, and leadership: bringing to life -- Human resource management: building a top-quality workforce -- Managing information and tecnology: finding new ways to learn and link -- operations management: putting it all together.
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Libro Biblioteca Juliaca Sala principal Colección General 658.01 K38 2011 (Navegar estantería) 1 Disponible FJ00834

Bibliografia páginas 269-285.

Business now: change is the only constant -- Econimics: The framework for business -- The world markplace: business whitout borders -- Business ethics and social responsability: doing well by doing good -- BUsiness formation: choosing the from that fits -- Small business and entrepreneurship: economic rocket fuel-- Accountinging: desicion marking by the numbers -- finance: acquiring and using funds to maximize value -- securities markets: trading financial resources -- Marketing: Building profitable customer conecctions -- Product and promotion: Creating and communicating value -- Distribution and pricing: right product, right person, right place, right price-- Management, Motivation, and leadership: bringing to life -- Human resource management: building a top-quality workforce -- Managing information and tecnology: finding new ways to learn and link -- operations management: putting it all together.

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