TY  - BOOK
AU  - Shawchuch,Norman
AU  - Shawchuck,Norman
TI  - Marketing for congregations: choosing to serve people more effectively 
SN  - 0687235790
U1  - 254.4 21
PY  - 1996///
CY  - Nashville
PB  - Abingdon press
KW  - Administración de iglesias
N1  - Facing change and crisis in congragations -- Approaching people in the right spirit -- Serving people effectively -- Traveling the marketing trail -- Finding out what people need and want -- Ordering your priorities -- Capitaling on opportunities -- Designing your program offerings -- Communicating with key publics -- Energizing members and volunteers -- Atracting needed resources -- Marketing is not enough; SEG42; SEG41; SEG40; SEG39; P94; P87; P86; P85; P77; P76; P35
ER  -