Schwarz, Ted,

The successful promoter : 100 surefire ideas for selling yourself, your product, your organization / Ted Schwarz. - 223 páginas ; 23 centímetros

Understanding the communications media -- Reaching the public without cost -- -Becoming an instant celebrity -- Advertising -- Writing newspaper and magazine advertising -- Direct mail and mail-order advertisements -- Nonprofit and charitable organization promotion -- The window display -- Shopping center promotions -- Outdoor advertising -- Using newsletters -- Printing.



0809273691 9780809273690


Exito y medios de comunicación de masas.

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