The successful promoter : 100 surefire ideas for selling yourself, your product, your organization /
Ted Schwarz.
- 223 páginas ; 23 centímetros
Understanding the communications media -- Reaching the public without cost -- -Becoming an instant celebrity -- Advertising -- Writing newspaper and magazine advertising -- Direct mail and mail-order advertisements -- Nonprofit and charitable organization promotion -- The window display -- Shopping center promotions -- Outdoor advertising -- Using newsletters -- Printing.