TY  - BOOK
AU  - Schwarz,Ted
TI  - The successful promoter: 100 surefire ideas for selling yourself, your product, your organization 
SN  - 0809273691
U1  - 158.1 21
PY  - 1976///
CY  - Chicago
PB  - Contemporary Books
KW  - Exito y medios de comunicación de masas
N1  - Understanding the communications media -- Reaching the public without cost -- -Becoming an instant celebrity -- Advertising -- Writing newspaper and magazine advertising -- Direct mail and mail-order advertisements -- Nonprofit and charitable organization promotion -- The window display -- Shopping center promotions -- Outdoor advertising -- Using newsletters -- Printing; SEG68; SEG70; SEG69; SEG67; SEG43; P144; P143; P131; P122; P120; P117; P112; P110; P106; P101; P80; P59; P54; P35; P33; P30
ER  -