TY - BOOK AU - Gladwell,Malcolm TI - The tipping point: howlittle things can make a big difference SN - 0316346624 U1 - 301.19 21 PY - 2000/// CY - New York PB - Little, Brown and Company KW - Psicología social N1 - The three rules of epidemics The law of the few: connectors, mavens, and salesmen. The stichkiness factor: sesame street, blue's clues, and the educational virus. The power of context. The power of context. Rumors, sneakers, and. the power of translation. study: suicide, smoking, and the search for the unsticky cigarette. Test, and believe. Tipping point lessons from the real world; P202; P201; P163; P162; P161; P160; P148; P147; P146; P145; P144; P143; P142; P141; P140; P139; P138; P137; P136; P135; P134; P133; P129; P128; P127; P120; P119; P118; P116; P115; P114; P110; P109; P108; P104; P103; P102; P99; P98; P97; P96; P95; P93; P90; P89; P88; P83; P82; P62; P59; P58; P57; P51; P49; P48; P47; P29; P24; P20; P19; P17; P15; P14; P12; P10; P09; P08; P07; P06; P05; P04; P01 ER -