@book{49200,
	author = {Mendoza Carapia, Roberto, and Millán Álvarez, Paulina,},
	title = {Casos de éxito en :},
	publisher = {McGraw-Hill Interamericana,},
	year = {2007.},
	series = {BusinessWeek},
	address = {México :},
	note = {"Guía de acciones, motivaciones y tips gerenciales", en cubierta.}
}