@book{55538,
	author = {Wells, William, and Moriarty, Sandra,},
	title = {Publicidad :},
	publisher = {Pearson Educación,},
	year = {2007.},
	series = {Pearson educación},
	address = {México :},
	edition = {7a ed.},
	note = {Traducción de: Advertising : principles and practice -- 7th ed.}
}