@book{55626,
	author = {Trías de Bes, Fernando, and Kotler, Philip,},
	title = {Innovar para ganar :},
	publisher = {Ediciones Urano : Empresa Activa,},
	year = {2011.},
	series = {Gestión del conocimiento},
	address = {Barcelona :},
	note = {Titulo original: Wnning at innovartion.}
}