@book{8384,
	author = {Johnson, Gerry, and Blanco Mazagatos, Virginia,},
	title = {Dirección estratégica /},
	publisher = {Pearson,},
	year = {2006.},
	address = {Madrid :},
	edition = {Séptima edición.},
	url = {http://201.147.150.252:8080/multimedia/029352.pdf}
}