<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[OPAC Biblioteca UPeU Search for 'an:1952']]> </title> <!-- prettier-ignore-start --> <link> https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-search.pl?q=ccl=an%3A1952&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-search.pl?q=ccl=an%3A1952&#38;sort_by=relevance&#38;format=rss" /> <description> Search results for 'an:1952' at OPAC Biblioteca UPeU </description> <opensearch:totalResults>48</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-search.pl?q=ccl=an%3A1952&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dan%253A1952" startPage="" /> <item> <title> Fundamentos de marketing / </title> <dc:identifier>ISBN:0070609527 | 9780070609525</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=5176</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0070609527.01.TZZZZZZZ.jpg" alt="" /> <p> By Stanton, William J.,.<br /> .<br /> 733 páginas : 27 centímetros.<br /> 0070609527 | 9780070609525 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=5176</guid> </item> <item> <title> Fundamentos de marketing / </title> <dc:identifier>ISBN:9788448156602</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=5920%20%7C%202%20%7C%203%20%7C%204</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8448156609.01.TZZZZZZZ.jpg" alt="" /> <p> By Jobber, David,.<br /> .<br /> xxiii, 376 páginas : 28 centímetros.<br /> 9788448156602 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=5920%20%7C%202%20%7C%203%20%7C%204</guid> </item> <item> <title> Investigación de mercados / </title> <dc:identifier>ISBN:9788473569873</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=5921%20%7C%202%20%7C%203%20%7C%204%20%7C%205%20%7C%206%20%7C%201</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8473569873.01.TZZZZZZZ.jpg" alt="" /> <p> By Alarcón del Amo, María del Carmen,.<br /> .<br /> 210 páginas : 24 centímetros.<br /> 9788473569873 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=5921%20%7C%202%20%7C%203%20%7C%204%20%7C%205%20%7C%206%20%7C%201</guid> </item> <item> <title> Cómo crear marcas que funcionen / </title> <dc:identifier>ISBN:9587621255 | 9789587621259</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=6421</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9587621255.01.TZZZZZZZ.jpg" alt="" /> <p> By Sterman, Alejo,.<br /> .<br /> 151 páginas : 21 centímetros..<br /> 9587621255 | 9789587621259 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=6421</guid> </item> <item> <title> Marketing internacional / </title> <dc:identifier>ISBN:6074819483 | 9786074819489</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=6675%20%7C%202%20%7C%203%20%7C%204%20%7C%205%20%7C%206</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/6074819483.01.TZZZZZZZ.jpg" alt="" /> <p> By Czinkota, Michael R.,.<br /> .<br /> 680 páginas : 27 centímetros.<br /> 6074819483 | 9786074819489 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=6675%20%7C%202%20%7C%203%20%7C%204%20%7C%205%20%7C%206</guid> </item> <item> <title> Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gustas tú? / </title> <dc:identifier>ISBN:9584241710 | 9789584241719</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=6748%20%7C%202%20%7C%203%20%7C%204</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9584241710.01.TZZZZZZZ.jpg" alt="" /> <p> By Braidot, Néstor,.<br /> .<br /> 229 páginas : 24 centímetros..<br /> 9584241710 | 9789584241719 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=6748%20%7C%202%20%7C%203%20%7C%204</guid> </item> <item> <title> El plan de marketing en la práctica / </title> <dc:identifier>ISBN:8416462550 | 9788416462551</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=8407%20%7C%202%20%7C%203</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8416462550.01.TZZZZZZZ.jpg" alt="" /> <p> By Sainz de Vicuña Ancín, José María,.<br /> .<br /> 500 páginas : , En la cubierta: &quot;Seleccionado como uno de los 20 mejores libros de gestión por la revista Capital&quot; 24 centímetros..<br /> 8416462550 | 9788416462551 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=8407%20%7C%202%20%7C%203</guid> </item> <item> <title> Neuromarketing y neuroeconomía : código emocional del consumidor / </title> <dc:identifier>ISBN:9789587710212 | 9789587710229</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=8486%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9587710215.01.TZZZZZZZ.jpg" alt="" /> <p> By Cisneros Enríquez, Andrés,.<br /> .<br /> xiii, 146 páginas : 25 centímetros.<br /> 9789587710212 | 9789587710229 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=8486%20%7C%202</guid> </item> <item> <title> Investigación de mercados / </title> <dc:identifier>ISBN:6074815283 | 9786074815283</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=11917%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/6074815283.01.TZZZZZZZ.jpg" alt="" /> <p> By McDaniel, Carl D.,.<br /> .<br /> xxx, 693 páginas : 27 centímetros.<br /> 6074815283 | 9786074815283 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=11917%20%7C%202</guid> </item> <item> <title> Consumering : cambiar o seguir sufriendo, usted elige / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=12284</link> <!-- prettier-ignore-end --> <description> <p> By Rovira, Javier,.<br /> .<br /> 247 páginas : 24 centímetros.<br /> </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=12284</guid> </item> <item> <title> Fundamentos de marketing / </title> <dc:identifier>ISBN:9786074422870</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=20682%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/6074422877.01.TZZZZZZZ.jpg" alt="" /> <p> By Hernández Garnica, Clotilde,.<br /> .<br /> 490 páginas : 26 centímetros.<br /> 9786074422870 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=20682%20%7C%202</guid> </item> <item> <title> Marketing / </title> <dc:identifier>ISBN:9786075263137 | 6075263136</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=20693%20%7C%202%20%7C%201%20%7C%203</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/6075263136.01.TZZZZZZZ.jpg" alt="" /> <p> By Lamb, Charles W.,.<br /> .<br /> xxv, 843 páginas : 29 centímetros..<br /> 9786075263137 | 6075263136 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=20693%20%7C%202%20%7C%201%20%7C%203</guid> </item> <item> <title> Plan e informes de Marketing internacional / </title> <dc:identifier>ISBN:9789587624489 | 9587624483</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=20714%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9587624483.01.TZZZZZZZ.jpg" alt="" /> <p> By García Fernández, María del Sol,.<br /> .<br /> 175 páginas : 24 centímetros..<br /> 9789587624489 | 9587624483 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=20714%20%7C%202</guid> </item> <item> <title> Fundamentos de marketing / </title> <dc:identifier>ISBN:9701026764 | 9789701026762</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=23588%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9701026764.01.TZZZZZZZ.jpg" alt="" /> <p> By Stanton, William J.,.<br /> .<br /> 707 páginas : , Incluye glosario (A-W). 25 centímetros.<br /> 9701026764 | 9789701026762 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=23588%20%7C%202</guid> </item> <item> <title> Fundamentos de marketing / </title> <dc:identifier>ISBN:6073238436 | 9786073238434</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24583%20%7C%202%20%7C%201</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/6073238436.01.TZZZZZZZ.jpg" alt="" /> <p> By Hernández Garnica, Clotilde,.<br /> .<br /> VIII, 480 páginas : 26 centimetros.<br /> 6073238436 | 9786073238434 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24583%20%7C%202%20%7C%201</guid> </item> <item> <title> Dalrymple administración de ventas / </title> <dc:identifier>ISBN:6070508122 | 9786070508127</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24584%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/6070508122.01.TZZZZZZZ.jpg" alt="" /> <p> By Cron, William L., 1949-,.<br /> .<br /> 635 páginas : 24 centimetros.<br /> 6070508122 | 9786070508127 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24584%20%7C%202</guid> </item> <item> <title> Marketing estratégico en la empresa peruana / </title> <dc:identifier>ISBN:9972603946 | 9789972603945</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=34250</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9972603946.01.TZZZZZZZ.jpg" alt="" /> <p> By Mayorga Gutierrez, David,.<br /> .<br /> 341 páginas : 21 centímetros.<br /> 9972603946 | 9789972603945 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=34250</guid> </item> <item> <title> Marketing de servicios : personal, tecnología y estrategia / </title> <dc:identifier>ISBN:9702615151 | 9789702615156</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=47934</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9702615151.01.TZZZZZZZ.jpg" alt="" /> <p> By Lovelock, Christopher,.<br /> .<br /> 647 páginas : 27 centímetros..<br /> 9702615151 | 9789702615156 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=47934</guid> </item> <item> <title> Franquicias : opción de desarrollo estratégico / </title> <dc:identifier>ISBN:9972622185 | 9789972622182</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=49523%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9972622185.01.TZZZZZZZ.jpg" alt="" /> <p> By Gastañaduy Benel, Alfonso,.<br /> .<br /> 305 páginas : 21 centímetros.<br /> 9972622185 | 9789972622182 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=49523%20%7C%202</guid> </item> <item> <title> Marketing internacional : teoría y 50 casos / </title> <dc:identifier>ISBN:9789706868428</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=50415%20%7C%202%20%7C%201</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9706868429.01.TZZZZZZZ.jpg" alt="" /> <p> By Lee Kim, Hyun-Sook,.<br /> .<br /> 483 páginas : 26 centímetros..<br /> 9789706868428 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=50415%20%7C%202%20%7C%201</guid> </item> <item> <title> Fundamentos de marketing / </title> <dc:identifier>ISBN:9786074422870</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=50417%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/6074422877.01.TZZZZZZZ.jpg" alt="" /> <p> By Hernández Garnica, Clotilde,.<br /> .<br /> 490 páginas : 26 centímetros..<br /> 9786074422870 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=50417%20%7C%202</guid> </item> <item> <title> Microeconomía para directivos : aplicación de conceptos a la gestión / </title> <dc:identifier>ISBN:8496998509 | 9788496998506</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=51762</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8496998509.01.TZZZZZZZ.jpg" alt="" /> <p> By Navarro, Peter,.<br /> .<br /> 111 páginas : 21 centímetros..<br /> 8496998509 | 9788496998506 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=51762</guid> </item> <item> <title> Pop : gráfica en punto de venta. </title> <dc:identifier>ISBN:9788496774476</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=53030</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8496774473.01.TZZZZZZZ.jpg" alt="" /> <p> .<br /> 255 páginas ; 24 cm..<br /> 9788496774476 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=53030</guid> </item> <item> <title> Neuromarketing cerebrando negocios y servicios / </title> <dc:identifier>ISBN:9789506415082</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=53037%20%7C%202%20%7C%201</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9506415080.01.TZZZZZZZ.jpg" alt="" /> <p> By Malfitano Cayuela, Oscar,.<br /> .<br /> 328 páginas : 22 centímetros..<br /> 9789506415082 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=53037%20%7C%202%20%7C%201</guid> </item> <item> <title> Marketing con facebook / </title> <dc:identifier>ISBN:9788441529519</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=53308%20%7C%201</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8441529515.01.TZZZZZZZ.jpg" alt="" /> <p> By Zarrella, Dan,.<br /> .<br /> 207 páginas : 22 centímetros..<br /> 9788441529519 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=53308%20%7C%201</guid> </item> <item> <title> Marketing directo e interactivo / </title> <dc:identifier>ISBN:9788473567954</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=54269%20%7C%202</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8473567951.01.TZZZZZZZ.jpg" alt="" /> <p> By Alet, Josep,.<br /> .<br /> 486 páginas : , Subtítulo de la cubierta: Campañas efectivas con sus clientesIncluye nuevo capítulo sobre redes sociales. (Tomado de la portada). 24 centímetros..<br /> 9788473567954 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=54269%20%7C%202</guid> </item> <item> <title> Dirección efectiva de equipos de venta : un enfoque estratégico para productos y servicios en América Latina / </title> <dc:identifier>ISBN:9789584104281</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55484</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9584104284.01.TZZZZZZZ.jpg" alt="" /> <p> By Schnarch Kirberg, Alejandro,.<br /> .<br /> 237 páginas : 23 centímetros..<br /> 9789584104281 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55484</guid> </item> <item> <title> Administración del marketing : un enfoque en la toma estratégica de decisiones / </title> <dc:identifier>ISBN:9701059158 | 9789701059159</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55539%20%7C%201</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9701059158.01.TZZZZZZZ.jpg" alt="" /> <p> .<br /> 519 páginas : , Título en cubierta: Administración de Marketing | Traducción de : Marketing management : a strategic decision-making approach . 27 centímetros..<br /> 9701059158 | 9789701059159 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55539%20%7C%201</guid> </item> <item> <title> Estrategias de distribución comercial : diseño del canal de distribución y relación entre fabricantes y detallistas / </title> <dc:identifier>ISBN:9788497324700</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55563</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/8497324706.01.TZZZZZZZ.jpg" alt="" /> <p> .<br /> 496 páginas : 24 centimetros..<br /> 9788497324700 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55563</guid> </item> <item> <title> Marketing de fidelización : ¿Cómo obtener clientes satisfechos y leales, bajo una perspectiva latinoamericana? / </title> <dc:identifier>ISBN:9789586487429</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55652%20%7C%201</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9586487423.01.TZZZZZZZ.jpg" alt="" /> <p> By Schnarch Kirberg, Alejandro,.<br /> .<br /> 136 páginas : 24 cm..<br /> 9789586487429 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=55652%20%7C%201</guid> </item> <item> <title> Marketing management / </title> <dc:identifier>ISBN:9780130336293</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=62460</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/0130336297.01.TZZZZZZZ.jpg" alt="" /> <p> By Kotler, Philip..<br /> .<br /> 130 páginas : , Various multi-media instructional aids, including a web site, are available to supplement the text. 27 centímetros..<br /> 9780130336293 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=62460</guid> </item> <item> <title> Auditoría estratégica de marketing : guía práctica para la elaboración del plan / </title> <dc:identifier>ISBN:9789585038165</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=62734</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/9585038161.01.TZZZZZZZ.jpg" alt="" /> <p> By Arias Prieto, German,.<br /> .<br /> xxiv, 116 páginas : 24 centímetros..<br /> 9789585038165 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=62734</guid> </item> <item> <title> Marketing : con aplicaciones para América Latina / </title> <dc:identifier>ISBN:9786075701639</dc:identifier> <!-- prettier-ignore-start --> <link>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=62816</link> <!-- prettier-ignore-end --> <description> <img src="https://images-na.ssl-images-amazon.com/images/P/607570163X.01.TZZZZZZZ.jpg" alt="" /> <p> By Lamb, Charles W..<br /> .<br /> xx, 593 páginas : 27 centímetros..<br /> 9786075701639 </p> </description> <guid>https://biblioteca.upeu.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=62816</guid> </item> </channel> </rss>
